Understand your customers
Fawned studies your customers' habits, such as visit frequency and what brings them to the salon, to get them back inside the salon faster.
The leak
She loved her cut. She said she'd be back. She meant it.
Then a week passed, and another, and the diary quietly filled with everyone except her. No row, no complaint, no rival poached her. She just didn't rebook.
Most salons don't lose people to the shop down the road. They lose them to silence: the gap between a first visit that went well and the second one nobody ever booked.
“The clients that do come… never rebook!”
71%of first-time clients never return for a second visit.
£31.50of a £75 first booking goes to the platform that introduced her.
Treatwell's 35% new-client commission plus VAT: 42% effective. Measured by the booking software industry's own research. Phorest Consumer Insights Report 2025, via Professional Beauty · platform rates as published, July 2026.
Meet Fawned
Hire Fawned to give your salon more business
Your stylists, colourists and staff look after your clients inside your salon. But who looks after them when they leave? Fawned works on your behalf to bring your clients back inside the shop, answer their questions and more
Turn first time customers into regulars
Fawned puts first time customers through a chain of incentivised visits to build the habit of coming back to your salon regularly.
Get your customers to bring more customers to you
Fawned asks them to refer their friends and leave 5-star reviews, leveraging the power of word of mouth and getting you seen first against competitors on Google Maps.
Recover lost customers
Fawned spots customers that are about to disappear before you do and works to bring them back to your shop, without you needing to lift a finger.
Picks up the phone when you don't
Mid-colour and the phone rings out? Fawned picks up, answers her questions and texts her the booking link. A missed call stops being a missed booking.
With a tap of a card, Fawned puts your salon on her phone. No apps needed.
Then Fawned works to bring her back to the shop.
The right nudge goes out at the right time, without you lifting a finger.
Her loyalty builds with your salon, not just her stylist. When stylists leave, your customers don't.
Customer: how many stamps am I on?
Fawned: Hi Sophie. You're on 4 of 6 - two more visits and your blow-dry's on us.
Customer: what rewards have I got?
Fawned: 10% off colour, waiting for you until Friday. Want the booking link?
Customer: yes! and the address?
Fawned: 14 Church Road, opposite the bakery. Book here: bloom.hair/book
There where you're not
Fawned gets your customers the answers they need fast and answers their most common questions - so you can have more time to run the salon, and for yourself.
A week of Fawned's work
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Tuesday 9:41
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Thursday 5:12
Googlenow New 5-star review for Bloom - 'Amelia is the only person I trust with my colour…' -
Sunday 8:00
Fawnednow This week: 26 return visits · 4 regulars at risk of drifting
Fawned can start this week, in your salon's name.
Request a visitThe reporting
Fawned reports back to you with clarity on your customers and new ideas for you to keep growing.
Every Sunday, a report lands on your phone. Who came back this week. Who is drifting. What Fawned put in the diary. No dashboard to learn, no login, no spreadsheet.
And it doesn't stop at the numbers. Fawned reads your salon's rhythm and hands you the next move: the quiet Tuesday worth filling, the colour clients ready for something more, the regular one missed visit away from disappearing. Two minutes on a Sunday, and you know exactly where your salon stands.
30th August 2026
Hairform Studios’ End of Week Report
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01Coming back
22 visits this week - 14 regulars, 8 first-timers. I'm already working on turning those 8 into second visits.
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02Worth your attention
3 regulars are past their usual rhythm. I've reached out - Priya and Leah have the booking link, one to watch.
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03An opening
Saturday colour books out by Wednesday. Say go and I'll offer the overflow Thursday slots instead.
Prepared by Fawned · Sunday 8:00
Your marketing expert
Fill gaps in your schedule with custom marketing campaigns, built by Fawned.
Quiet Tuesday? Customers who haven't come back for a while? Fawned picks up these signals and creates targeted marketing campaigns for you without even asking, presented to you in your weekly report. Backed by data, made in real time - all you need to do is pull the trigger.
Fill quiet days
When Fawned notices that your Tuesdays are quiet, it crafts a custom written marketing plan to get your clients in the salon on that day.
Bring back dormant clients
Recover more customers and get a boost of bookings by reaching out to customers that haven't visited in a while. Fawned always recovers customers on a regular basis - this is a dedicated job to go even further.
Booking booster
Fawned builds custom offers depending on what each specific client loves about your salon, and reaches out to all of them in one go - great for seasons that are usually quiet.
Track your campaigns
The results of each campaign are included in next week's report, so you can see how effective your campaigns are.
Our confidence in Fawned
From barbershops to salons. How Fawned was born.
We built Fawned for the barbershop we run in Putney, to bring people back without nagging them. It worked: visits that were walking away came back, and the diary held its rhythm. Salons are why we built it out, the same wound and the same fix, in a room that never had a front of house to catch it.
84%of clients came back
28 daysmedian return rhythm
191visits brought back that were walking away
£5,396recovered revenue, estimated
43five-star reviews in 90 days
6 monthslive, across 411 clients
Free photoshoot
Give your salon first-class treatment
Fawned salons are high-end boutiques. Get a free photoshoot with Fawned.
Getting started
Up and running, without the upheaval.
- 01Instant set-up. Training included. Fawned is already set-up for you, and learning how to use Fawned only takes 5 minutes
- 02So what do I have to do myself? Almost nothing. Tap the card on her phone before she leaves - Fawned handles the rest
- 03Human assistance on speed dial You'll be given a personal account manager that's always there for you to help answer any questions or provide technical support
- 04Made specifically for your salon. Fawned is your front of house, not outsourced software
- 05The photoshoot's included. Booked in as part of your set-up, so your salon looks the part everywhere she finds you
Turn your first time clients into lifelong regulars - with the tap of a card.
£149/month
Where a front of house receptionist in London is £25,645, Fawned is £149 a month, and gives you a return in less than 3 months, or your money back.
- 01Turn new clients into regulars. Turn first time clients into regulars through our proven system and make an additional £150+ per customer
- 02Catches customers before you lose them. Fawned spots customers about to disappear from your salon and works to bring them back, recovering revenue.
- 03Get insights about your clientele. And learn how often your customers visit, who you should upsell and which customers you're at risk of losing
- 04Honest reporting from Fawned. Weekly reports sent to your phone so you can see what Fawned is doing for your salon, just as you would expect with any staff member
London salon receptionist average · Glassdoor, May 2026.
Plain answers
The questions owners actually ask.
What does it cost?
£149 a month, held at that rate for as long as you stay. No setup fee, no tiers, no contract you can't leave.
What does it need from my booking system?
Very little. Fawned sits on top of Phorest, Fresha, Timely, SalonIQ, Zenoti, Slick and the rest - it reads the visits, it doesn't replace the diary. Nothing to migrate, nothing to relearn.
Why do you visit in person?
Because a salon isn't a spreadsheet, and the first setup is worth getting right in the room. We come to you, set it up around how you actually work, and leave it running.
Do I have to leave Treatwell or Fresha?
No. Keep them for being found - that's what they're good at. Fawned's job is making sure the client they introduced once never needs introducing again. You pay to meet her one time, not every time.
What happens when a stylist leaves?
Some clients will always follow a stylist they love, and no software stops that. But when a stylist walks, her column only follows if the chair was the client's whole relationship with you. Fawned changes whose side the loyalty sits on: her stamps, her banked rewards and the number she texts all belong to your salon, and none of it leaves with anyone. A client four visits into a free blow-dry has a reason to stay that no new chair can offer her. With Fawned, leaving your salon costs her something for the first time.
Will it annoy my clients?
It reads like a message from you, because it is - your salon's name, one well-timed note, no blasts. The moment it would feel like marketing is the moment it doesn't send.
What happens with my customers' data?
It stays yours. Fawned reads visits to do its job, nothing more. Request your data at any time and it's handed over - and everything we hold is GDPR compliant.
What if it doesn't work for me?
You leave, and you stop paying. It's month to month, and the first 90 days are guaranteed: if the diary doesn't show it working, your money comes back. We'd rather you stay because the numbers say so, not because you're locked in.
Request a visit
See how Fawned works in your shop for free
Try out Fawned and see what results you'll get. No obligations - if you don't like it, you don't buy.
Thank you.
Your visit is requested. Keep an eye on your texts - Andrew arranges it himself. In person means in person.